As you can see, you can either assign an existing channel to the unit you are about to create or create a new channel.
To assign an existing channel, just click the "Add" link beside it.
If none of the existing channels suits you, click on the link called "Add new channel" (just below the box). An input box will pop up and you will be able to type in the name you want to give to the channel. Click OK so the channel is automatically added to you channel list. It will also be assigned to the unit you are creating.
If you want to remove a channel you have assigned to the ad, just click the link called "Remove" shown beside it.
Once you have added the channels you want, just click the "continue" button to get your code.
For a comprehensive case study on how channel can be used to track performance and make decisions that will improve your earning, read this article.
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